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This is the New Era 9FORTY snapback hat, featuring a lightly structured, adjustable Dashmark Mesh design with a curved brim. The hat has a red upper front, middle, and back panels, with black lower front panels and a pre-curved visor. It includes a raised, embroidered team logo on the front with team-colored diagonal stripes, an embroidered New Era logo on the side, a secondary embroidered logo on the opposite side, and a raised, embroidered NFL shield logo above the adjustable stretch snapback closure. This is the 9FORTY snapback version of the hat worn by players during NFL games at the start of the 2023 season. This Atlanta Falcons hat is made by New Era and is licensed by the NFL - National Football League.